I want to be
a great AE.
SDR is where it starts.

I didn't stumble into sales. I spent two years as an entrepreneur running startups through Laurier's incubator, and every one of them lived or died on whether I could figure out if a problem was real before I built anything. That forced me to get very good at discovery, very fast.

Over that period I conducted 450+ discovery interviews across hospitals, pharmacies, drug testing facilities, real estate brokerages, investment firms, L&D teams, optical stores, and student populations. Every single one was run on Mom Test principles: no leading questions, no pitching, no fishing for validation. Just asking about their actual workflow, what failure costs them, and whether the status quo is painful enough to change. You learn to hear the difference between a polite answer and a real one. That skill transfers directly to a cold call.

When I took those reps into outbound, the results reflected it. About 75 cold calls into MSPs and cybersecurity firms (no title, no sequence, no warm list) produced 12 booked meetings and a ~16% conversion rate. I also built my own CRM to run the pipeline: lead tracking, prospect research, in-app email, Cal.com booking. Nobody asked me to build it. That's just how I operate.

What I'm looking for is a place to put all of this to work in cybersecurity specifically. I want to combine the technical background and the communication skills I've built into something focused: generating real pipeline through the phone with an organized, repeatable system, and eventually learning to close through the full MEDDPICC framework. I don't need to be convinced that sales is hard. I need a team that will coach me on doing it at a high level.

And I show up. Every morning at 5am, before the day starts, I go for a run. 5-6km. Not a claim. Documented below.

I want an SDR / BDR / GDR seat in cybersecurity with real coaching and a defined path to AE. That's the only ask.